Advisory & executive search
Lodestone helps owner-led B2B firms turn a reputation that travels by word of mouth into a presence that brings qualified enquiries in on its own.
Firms we work with are typically 5–50 people, win most of their work by referral, and come to us when that stops being enough — usually while hiring for consulting.
The problem, plainly
Referrals are the best lead you can get and the worst pipeline you can own. They arrive when someone else decides, in a volume you cannot forecast, from a network that is already saturated.
Everything below is the system we put around that reputation so it keeps working when nobody is in the room to recommend you.
What we do
Why it works
Drag the handle. Left is how most firms your size grow. Right is what changes once the reputation is written down, findable and answered for.
Drag, or use the arrow keys
Selected engagements
Four partners, four different answers to what the firm did. We ran the positioning down to a single proposition, rebuilt the site around three named practices, and wrote the two documents their buyers actually ask for.
The work was excellent and entirely invisible. We turned two decades of completed projects into a structured, searchable record — then built the enquiry route that turns a technical question into a scoped conversation.
A boutique search firm taking whatever came. We narrowed the public proposition to two sectors, published the method, and built the qualifier that filters a brief before a partner spends an hour on it.
Start a conversation
A 30-minute call, partner to partner. No deck, no discovery invoice — we will tell you plainly whether there is something here worth doing.
We'll come back within one business day with a first read and two times that suit.
What Yanev Group actually builds
Lodestone isn’t a real firm — it’s a sample of how the system could look for a consultancy, search firm, engineering practice or advisory business. For a real client, here’s what we connect and take ownership of.
A look with actual attitude — the thing that makes a car owner choose you over the cheaper shop down the road.
A site like the one above — built, hosted and kept working, with booking requests landing on a phone that rings.
Your work shot properly and cut into the short video that sells this industry better than any brochure.
Found for "wrap", "tuning", "detailing" near you — and a review profile that keeps growing instead of stalling.
The channels where car people actually live, posted to consistently and connected to the same booking system.
One team responsible for all of it after launch — not a one-off build that's left to go stale.
Tell us about your business and we'll show you what this system could look like for you.